Visible Measures Raises $10 Million in Series C Financing

Latest Funding Positions Firm for Further Growth

BOSTON, March 26 Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced today that it has secured a Series C round of financing of $10 million, led by new investor Northgate Capital with participation from existing investors General Catalyst Partners and MDV-Mohr Davidow Ventures. Visible Measures has raised over $29 million in total financing to date. This new financing will help solidify Visible Measures’ market position as the third-party measurement provider of choice for the Internet video industry’s leading advertisers, publishers, and aggregators.

“We are incredibly fortunate to be able to work with Northgate Capital, and I cannot imagine a better partner for us at this stage,” said Brian Shin, founder and CEO of Visible Measures. “We are proud of our progress in the market to date, and this funding will help to support our growth as we continue collaborating with the world’s largest brand marketers and the Web’s leading video publishers.”

The company intends to use this new financing to accelerate its product development efforts, expand its customer relationships, and sustain expansion of its online video data coverage. The company’s current product portfolio includes VisibleCampaign, which is used by advertisers and agencies to measure the true viral reach and audience engagement of digital video campaigns, and VisibleSuite, which gives video publishers and aggregators unprecedented visibility into Internet video audience behavior.

About Northgate Capital, LLC

Northgate Capital (“Northgate”) is a closely-held partnership with a singular focus on delivering superior financial returns to its investors through private equity investments, venture capital, growth capital, and distressed/special opportunities. Since the late 1990’s, Northgate has offered its investors access to many of the world’s very best primary fund, secondary fund, and direct investment opportunities.

Northgate is privileged to have a select group of loyal, sophisticated, and demanding institutional and family investors as its limited partners. For more information visit: http://www.northgatecapital.com/

About MDV-Mohr Davidow Ventures

MDV has been a leading Silicon Valley venture capital firm for more than 25 years. The firm funds and mentors entrepreneurs, scientists and young companies involved in redefining business, technology and medicine. MDV invests around three major themes: Driving the Digital World; Powering the Planet; and Personalizing Medicine. Category-leading companies funded by MDV include: Agile (ORCL); Genius.com; Genomatica; Gordon Murray Design; hi5; Nanosolar; ONI Systems (CIEN); Pacific Biosciences; Proofpoint; ParAllele (AFFX); Audience Science (formerly Revenue Science), Shutterfly and Visible Measures. MDV has $2 billion dollars under management. For more information visit: http://www.mdv.com.

About General Catalyst Partners

General Catalyst Partners is a venture capital and private equity firm that invests in exceptional entrepreneurs who are building the technology-based companies that will lead innovation and transform industries. Founded in 2000, General Catalyst Partners leverages its principals` extensive operational, business development and technological expertise to provide portfolio companies with a catalyst for success through business-building and partnership development assistance. General Catalyst is headquartered in Cambridge, Mass. For more information, please visit: http://www.generalcatalyst.com.

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company’s patented approach has been designed from the ground up to meet the unique challenges of measuring digital video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau’s (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures, please visit http://www.visiblemeasures.com.

Source: Visible Measures