Get the latest Venture Capital & Angel investors news and info Join Our Mailing List:

Your Name: 

Your Email:  

*By submitting your name & email you agree to receive for FREE our scholarships & offers Newsletters. You agree also with the storage and handling of your data by this website and 3rd party email services.
You may unsubscribe if you wish. And you can delete your email and name at any time by emailing us to the email on the bottom of this page.

Follow us on
 
  • Skimlinks raises $4.5 Million to help Bloggers Increase their Gains

    November 15th, 2011 No comments

    Skimlinks, the San Francisco, California – based in-text monetization platform for Web publishers, has recently announced the end of the second round of funding which has brought the company the amount of $4.5 million. This funding round has been led by Bertelsmann Digital Media Investments. Along with this new amount of money, the company has managed to obtain by now the total amount of $7.5 million. In addition to BDMI, there are some new investors which participated to this funding round along with the previous investors: 500 Startups and Venrex Investment Management. The already existing investors are: Sussex Place Ventures, The Accelerator Group and NESTA (National Endowment for Science, Technology and the Arts).

    The money raised in this funding round is intended to be used in order to help the company continue to expand in the new vertical markets in the US and in the world. Skimlinks will also use this amount of money in order to sustain the product research and the development of the company as for them to be able to provide even higher yields for publishers, but also in order for them to be able to improve the customer experience and to increase the level of ROI for the advertisers.

    Alicia Navarro, the CEO of the company, stated the following: “We chose BDMI to lead this round because of its stellar experience in both online publishing and advertising. We’re delighted that all of our investors continue to believe in the value Skimlinks delivers, and we look forward to using this investment to continue our rapid expansion throughout Europe and the United States.”

    This new funding rounds comes just at the moment when the company has launched its newest in-text monetization solution for Web publishers, which features in-text product and price comparison across multiple vertical categories, known as Skim Words 2.0. This instrument is going to help publishers gain incremental revenues as customers are directed to the optimal retail site in order for them to buy what they need, while advertisers receive highly qualifies traffic. At this moment, this service can be used by publishers for free. The technology provided by Skimlinks monetizes product links on the sites of the publishers by converting them into affiliate links.

    Urs Cete, the Managing Director at BDMI, who will join Skimlinks’ board of directors as a result of this funding round, has stated the following: “We are excited to be investing in Skimlinks. The team is energetic and inventive, and the space is open for technical innovation.”

    Skimlinks has been founded in 2008 and has activated as a content monetization platform which rewards publishers for the role their articles and blog’s content plays in the creation of the intention of buying ever since. The products provided by the company are “intent-driven exit click economy”, meaning that they actually help increasing the speed of the purchase by fascilitating the access of the consumer to the commerce platform they are looking for when reading an advertised post.

    Skimlinks has 30 employees and it is based in London, San Francisco, and New York.

Leave a reply

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 266,905 bad guys.

 

Latest Headlines:

Friday August 31, 2012
Zscaler Secures $38 Million Investment Round


Wednesday November 30, 2011
Health Care Solutions companies Infinity Pharmaceutics, NanoVobronix and Selventa raise funds.


Monday November 21, 2011
Panda Power opens $420 Million Fund for Solar and Natural Gas Projects


Thursday November 17, 2011
Better Place raises $200 Million for Electric Cars in the Series C of Funding


Wednesday November 16, 2011
Accel Partners raise $100 Million Big Data Fund to Invest in Hadoop, NoSQL and other Companies


Tuesday November 15, 2011
Skimlinks raises $4.5 Million to help Bloggers Increase their Gains


Monday November 14, 2011
Standing Cloud raises $3 Million to help New Cloud Providers grow Faster


Thursday November 10, 2011
Zillow acquires Diverse Solutions for $7.8 to help Real Estate Agents increase their Visibility


 

By using this website you agree with our cookie policy