Vitrue Closes $10 Million Series B Venture Capital Financing

Vitrue, the video-centric social media company, recently announced that it has closed a $10 million Series B round of financing led by Dace Ventures, with continued participation from major media companies Comcast Interactive Capital and Turner Broadcasting and strategic partner General Catalyst Partners. David Andonian, founder and managing partner of Dace Ventures and a former executive with IBM, PictureTel and CMGI, will join Vitrues Board of Directors.

Global marketers, agencies and media companies use Vitrue to safely connect with their consumers and audiences. Vitrues customers are in a wide array of markets such as travel, media, entertainment, CPG, restaurants, retail and sports and include such major organizations as Procter and Gamble, TBS, VH1 and Cincinnati Bell.

Vitrue creates branded video-centric social media sites that enable consumers to create, edit and submit videos and content. Its unique Review and Approve Module and additional services allow Vitrues customers to employ their own brand safety standards for all content that is posted.

We at Dace Ventures have been diligently reviewing the online marketing and social media spaces in order to make investments in capital-efficient technology businesses that are headed for success, and were very excited to make this highly-strategic investment, said Andonian. Reggie is an entrepreneur with a proven track record, having built several successful companies throughout his career, and Vitrue has already assumed a leadership position in video-centric social media. Were pleased to join his premier investment partners Comcast, Turner Broadcasting and General Catalyst Partners to guide the company through its next phase of growth.

By embracing video as an important component of social media, Vitrues customers are changing the way they interact with their audiences. While its exciting that weve attained a leadership position, our strategic investment partners are going to be key to helping us achieve the next level of success, said Reggie Bradford, Vitrues chief executive officer. David is joining our board at a critical juncture in our companys growth. Throughout Davids long career in digital media, he has experienced great success identifying new trends just as they are emerginghe knows how to build companies and is going to be invaluable in helping us to strategically scale.

Vitrue, the video-centric social media company, empowers marketers, agencies and media companies to effectively and safely connect with consumers. Global companies and brands such as P&Gs Pringles, VH1, TBS and Cincinnati Bell have turned to Vitrue to establish deeper, authentic relationships with their audiences by creating online video communities and engaging consumer-generated promotions. Its platform and services enable companies to review consumer-created content with a proprietary content filtering protection capability, ensuring brand integrity. Privately-held, Vitrue is headquartered in Atlanta and has an office in New York.

For more information, please visit www.vitrue.com