Northern Light Venture Capital Announces Promotion of Investing Professionals

Elton Jiang Named Managing Director; Lixin Li Promoted to Venture Partner

MENLO PARK, Calif. and BEIJING, April 6 Northern Light Venture Capital (“NLVC”), a leading China focused venture capital firm, today announced the promotion of two investing professionals based in China. Reflective of the firm’s commitment to growing its China footprint and their contributions to the company, Elton Jiang was promoted to Managing Director and Lixin Li to Venture Partner.

“Northern Light congratulates Elton and Lixin in their newly expanded roles,” said Feng Deng, Managing Director of NLVC. “We look forward to their valuable contributions as partners in the firm. Both share a common vision and culture and will play a critical role in leading NLVC as it grows into a world-class venture capital firm in China.”

Elton joined NLVC in 2006 and focuses on investments in the consumer services, software, internet and mobile arenas. He previously served as Senior Vice President. With years of experience in venture capital investments in China, Elton leads many of the firm’s investments and currently serves on the board of Kaixin, Derbysoft Holding Limited, Mengyang Company Ltd., Escaads Media Group Company Ltd., Velo International, and Gogo. He is also actively involved in Nurien and Advanced Solar Power.

Prior to joining NLVC, Elton co-founded and directed e-Rainbow’s wireless advertising business, and worked for The Hina Group as an investment banker helping technology companies in fundraising and cross-border M&A activities. He began his VC career in 1998 at IDG VC with an ongoing career focus in the technology, telecommunications, and media sectors. While at Shanghai Information Investment (SII), he was involved in strategic investment partnerships with key multinational firms. Elton holds an MA from Shanghai University of Finance and Economics and a double BS in Electronics Engineering and International Trade with high honors from Shanghai Jiao Tong University.

“The cornerstones of any successful VC firm are its team and vision,” said Elton Jiang, NLVC Managing Director. “At NLVC, it is the collaboration, conviction, and innovation of the management team that has continued to add significant value to many Chinese companies to help them succeed.”

Lixin joined NLVC in 2007 and specializes in the areas of new energy, new material, advanced technology, and consumer goods investments. Previously serving in the role of Senior Adviser, Lixin bring his valuable 17-year experience in corporate management, startup ventures, and investments to NLVC. While at Beida Jadebird Group, Lixin successfully led the merger and acquisition of a Shenzhen publicly-listed company focused on processing and recording. As the firm’s CEO and director, he reorganized the company’s operations and achieved steady profitability within nine years. He received his MA from the School of Economics and Management at Tsinghua University and a BS in Electrical Engineering.

Lixin Li, NLVC Venture Partner, added, “I am honored to grow with NLVC. In just a few years, we’ve been able to help many Chinese entrepreneurs grow their ideas to enterprises. As venture partner, I’m excited to build on many years of experience and resources to the firm.”

About Northern Light Venture Capital

Northern Light Venture Capital (“NLVC”) is a China concept venture capital firm focused on early and growth stage opportunities in TMT, consumer, clean technologies, and life science industries. NLVC targets businesses that leverage China’s industrial, economic, or human resources to build exceptional, lasting enterprises in the global economy. NLVC was founded in 2005 by a group of experienced entrepreneurs with experience dealing with the challenges of starting a new venture in a competitive market, and subsequently, creating success through the smart leverage of resources and market opportunities in China. For more information, please visit www.nlightvc.com.

Source: NLVC