Growth Equity Firm, JMI Equity Invests $200 Million in Adknowledge

Based in Kansas City, Missouri, Adknowledge is a market leader in long tail advertising has announced that it has raised a whopping $200 million in growth equity from JMI Equity, which is a growth equity firm that primarily invests in high growth software companies. In addition to that, Adknowledge raised some additional debt capital from Bank of America, one of the largest banks and business lenders in the United States.

Adknowledge has been leading the market place in long tail advertising by launching www.bidsystem.com, which is designed for advertisers who looking to advertise on a pay-per-click system that may not necessarily be from one of the three major search engines. The services that Adknowledge offers advertisers include services which can be set for cost per click and cost per action. What has attracted investors to participate in this funding round is the fact that Adknowledge has already acquired over 10,000 advertisers who are regularly using its services for internet marketing and long tail advertising.

According to the CEO of Adknowledge, Scott Lynn; currently it is much easier for advertisers to advertise on Google, through Google Ads, Facebook, Bing, and other well known social networks, but as far as the rest of the internet is concerned, it can be much more difficult to advertise because of its fragmentation. In many cases, advertisers and online merchants need to have affiliates to advertise their services or products, but with Adknowledge, they have another portal to take advantage of. The fact is quite clear, the long tail advertising market is growing and along with this investment, the team at Adknowledge can further its goal to meet the growing demand for this type of advertising.

Brad Woloson, General Partner at JMI Equity, further added that Adknowledge has been experiencing amazing growth since its founding and the partners at JMI believe that customers will continue to use the effective platform that Adknowledge has provided for advertisers. As part of the deal of receiving this round of growth equity funding, Mr. Woloson will join the company’s board of directors. Mr. Woloson has also added that he is looking forward to work together with Mr. Lynn and the other people who make Adknowledge’s exceptional executive team.

Founded in 1992, JMI Equity is a growth equity firm that specific that primarily focuses on high growth companies in the software, internet, and business services companies. JMI Equity currently has over $2.1 billion of funds under its management. Some other companies in JMI’s portfolio include Double Click, Internet Brands, Activent, Apparent Networks, Aptela, Arrowhead, Autotask, and others.