Global Investment Firm, NEA Leads $30 Million Investment in Funding Round for TidalTV

Based in Baltimore, Maryland, TidalTV is an industry leader in video advertising and optimization as well as a leading provider of management solutions for advertisers in today’s complex and ever changing advertising industry. The company announced on March 31, 2011, that it has raised $30 million in a funding round led by New Enterprise Associates, or NEA. Other investors who participated in this funding round include the company’s existing investors, Comcast Interactive Capital and Valhalla Partners.

TidalTV has made a bang in the modern-day advertising market by providing a solution that has effective video advertising and optimization of a brand’s message to a targeted audience. Along with the effective video marketing platform, the company also provides yield management solutions to brand companies to effectively process the data and mathematics of a brand’s targeted demographics. Currently, TidalTV’s video platform works only on the internet, but the company is also working to have its video advertising platform to be available on all video delivery systems, including the older types, such as television and the growing number of more sophisticated mobile devices, such as smartphones and tablets.

For advertisers, TidalTV has provided a very useful service in providing them the knowledge of who their customers really are. Typically, large name brands spend billions of dollars to see exactly who their customers are and to know what their tastes are so they can effectively target them demographically and zero in their advertising dollars on that group of people who is most likely to buy their product. The platform with the yield management solutions that TidalTV provides advertisers with allows them to do exactly that. The product seems to be doing quite well, since among TidalTV’s clientele include large brands, such as Dell, Geico, A&E, Sonics, Southwest Airlines, Macy’s, Kraft, All State Insurance, and many others.

Besides advertisers, however, publishers can also benefit from TidalTV’s proprietary platform for great monetization methods of their websites. The video monetization and yield management technology that TidalTV has allows publishers to effectively monetize their websites and other electronic publications they have to offer their customers.

Proceeds from this funding round will go to fuel the ongoing aggressive expansion effort that TidalTV plans to carry on into 2011. The funding will also enable TidalTV to develop and enhance its proprietary technology, so it can be deployed into multi-screen media presentations for advertisers, media agencies, and publishers.

Since launching its proprietary platform in 2007, TidalTV has experienced phenomenal growth to the point that it has made TidalTV a formidable player in this highly competitive industry. Just as recently as last month, TidalTV has launched the mobile version of its platform and has already sealed a leadership position in the mobile video advertising industry. The ambitions of the amazing team that runs the company doesn’t even stop there as they are developing a television version of their platform to be launched in the very near future. TidalTV executives believe that within the next few months, spending on targeted video advertising will exceed $1.97 billion and within the next few years spending could reach up to $5.71 billion.

New Enterprise Associates , or NEA, is a venture capital firm that is designed specifically for entrepreneurs who want to take their companies to a global scale. Currently NEA has $11 billion in committed capital under its management and primarily invests in companies who are in the IT, energy technology, and healthcare industries. With offices in the United States, China, and India, the firm does have a global presence. Other companies in NEA’s portfolio are not disclosed to the public.