Sequoia Capital Places a Multimillion Dollar Investment in China’s Online Women’s Retailer, Milanoo.com

Based in Beijing, China, Milanoo.com has become one of the biggest global online women’s retailers based in China. The company announced on April 25, 2011, that it has partnered together with Sequoia Capital, one of America’s largest global venture capital firms. Just being known in China was not enough for the founders of Milanoo.com. The online merchant has also become one of the largest retail and wholesale merchants worldwide, primarily selling fine jewelry, women’s lingerie, formal wear, wedding wear, Cosplay items, shoes, and more. Milanoo.com may mainly have women’s wear on their website, but women’s apparel is not all that Milanoo.com sells. The online merchant also has a large inventory of men’s fashion and accessories, as well as bedding and other merchandise also.

Among some of the men’s apparel that Milanoo.com has in its inventory include a wide variety of canvas sneakers which have fashionable colors and are very stylish for very reasonable prices. The athletic selection of the men’s footwear is anything but athletic. Most of the athletic shoes are mainly dressy casual shoes of the Rockport style or shoes for rainy weather.

Milanoo.com also has some fancy interior decoration accessories. For example, for those living in Africa or who want the colonial African look in their home, the merchant also provides a wide variety of different mosquito netting that can be slung over the bed. The merchant also has a large selection of bathroom towels, bedding, pillows, and more.

Like many other online merchants, Milanoo.com operates by drop shipping merchandise from a factory warehouse directly to the customer’s door. Drop shipping is an economical method to get the product to the customer, providing much lower prices by eliminating the middleman. In some cases, drop shippers are the manufacturers of the product themselves. Merchants who use the drop shipping method never see the product they are selling before it goes to the customer.

Founded in 2008, Milanoo.com is grown by over 600%, thus attracting Sequoia Capital. With Sequoia Capital investing in the online merchant, it has made Milanoo.com one of the top Chinese B2C merchants.

Sequoia Capital is one of America’s largest investment firms which primarily invests in companies who are in seed, early, and growth stage in a wide variety of different industries worldwide. Some other companies in Sequoia’s portfolio include Action, Agile, AirStrip, Oracle, PayPal, and others.