PixelFish raises $4 Million in Series B of Funding for Online Video Advertising Solutions for Small Companies

One of the most important businesses on the market of providing online video advertising solutions for small companies, PixelFish, has recently announced their closing of the round B of funding which has helped them raise $4 million. This founding round has been led by the early-stage venture company, Bullpen Capital. The previous investors have also participated in this round of funding. So, the names of investors from FLOODGATE and Mack Capital have been once more related to PixelFish. But there have also been new funders from Tomorrow Ventures, 500 Startups and Western Technology Investment.

The company has previously raised the amount of $2.1 million in the series A of funding. This first founding round has been led in December 2010, moment when Mike Maples, one of the investors and venture capitalists funding the company has joined the start-up business’s board of directors. At the moment, the total amount of funding received by the company raises to the value of $7.5 million.

John McIntyre, the founder and the CEO of the company, stated that the money received in this new round of funding is going to be used in order to increase the number of personnel in the sales and marketing teams.

PixelFish is a start-up company which provides visibility to small businesses by providing them the opportunity of video advertising, which means of using video as a customer acquisition and conversion tool. The founder of PixelFish stated that the real value of the proposition made by his company stays in the way in which the firm customizes video for the viewer. The company generates ads which are comprehensible ach and every user. This is an accomplishment acquired after the performance of quite some time-requesting actions before. The copywriters first use publicly available information from the Internet, either location or social data graph info, to which they add a bit of secret sauce, generating thus comprehensible ads.

As they believe that the ads to be found on YouTube to be notoriously questionable, as they often get the feeling of being produced after a cookie-cutter formula, the persons at PixelFish have thought about working with the video giant in order to help them make their ads more targeted experience, which is definitely good news both for the advertisers and the customers.

During the month of April, PixelFish has acquired Backyard/Citysquares, which is the backed local deal search company of Eric Schmidt and Tomorrow Ventures. This company is going to help refine the technology which stays behind the ability of PixelFish of producing videos which are target based on profession, interest and location. It is to be known that the targeted local video advertising is a business which has lots of growth potential as it can turn out to be incredibly valuable both for advertisers and for local businesses. The founder of PixelFish is now focusing mainly on the partnership with YouTube. The company has already turned out to be successful in its early providers of advertising to GoogleTV. The company is now focusing on its plans of expansion in the near future.