Banyan Branch raises $1.7 Million in Round A of Funding

Banyan Branch, the Seattle, WA – based full-service social media agency, has recently announced the end of the first round of funding which has brought the company the amount of $1.7 million. This first round of funding has been led by a group of investors, among which we can name Bob Gray, the CEO and co-founder of Huntsman Gay Global Capital, Bill Bryant, venture partner at Draper Fisher JUrvetson, Geoff Entress, venture partner at Voyager Capital, Neil Patel, founder of KISSmetrics, Chase Franklin, co-founder and former CEO at Qpass, Taft Price, co-founder of Oakley Networks, Adam Gross, Chief Marketing Officer, The Jordan, Edmiston Group, Inc., Andrew Garnock, private investor, and John Morris, President of West Olympic Investments. As a result of this funding round, Geoff Entress, the Seattle angel investor, is going to join the board of directors of the company.

The money raised in this funding round is intended to be used in order to expand the company by accelerating the growth into key verticals and by continuing to invest into scalable social media processes, media buying and in technology for the clients of the company. The success of this funding round comes as a result to the previous success of the company, which has managed, during the last year, to have a growth of almost 100 percent in revenue which was due to the expansion of the Fortune 500 client base in the fields of technology, consumer services, retail and pharmaceutical markets.

Geoff Entress, the new member of the company’s board of directors, has stated the following: “Social media has become pervasive within our culture, giving brands a way to create ongoing conversations and build lasting relationships with consumers. By bringing a scientific, scalable approach to the massive social marketing opportunity, Banyan Branch has established itself as a leader in the agency landscape and a partner that big brands can rely on to create repeatable success with their social media initiatives.”

The company has a much accelerated rhythm of growth due to the expansion of the social media channels and to their more and more important role in consumer’s life. This has generated a huge increase in demand for social marketing. By identifying the best practices on the market and developing new strategies and methodologies and technology, the company managed to assure the satisfaction of the clients, which has guaranteed it a fast pace of growth.

Blake Cahill, the president and principal at Banyan Branch, stated the following: “As social becomes integrated into consumers’ daily activity online, brands are rethinking their marketing strategies and are looking for a partner that can deliver results in social channels time and time again. We’ve developed an innovative approach distinct from the conventional Madison Avenue model by building upon our experience as senior executives within the tech industry and focusing on making campaign success more than just a one-time occurrence.”

Dave Hanley, the co-founder and principal of the company, declared: “This funding not only validates our unique methodology and positions us to expand into new verticals; it also allows us to continue helping brands meet their business objectives by delivering unprecedented consumer engagement within social platforms.”